2012 Market Trends
MaketWatch released their report on 2012 trends on President’s Day. This annual trend report forecasts conditions in the retail market. It revealed the nine hottest trends to watch this year.
This year, the in-depth 13 page report identified a potential game changer; the educated consumer. This type of buyer will use their smart phone to compare multiple online inventories while shopping at a brick and mortar location.
According to Ann Natunewicz, National Manager of U.S. Retail Research for Colliers International's Retail Services Group, there is a distinct change in the marketplace. She expects this type of “mobile multitasking” will reshape the industry. The educated consumer will choose somewhere between the lowest price and the best experience.
Besides increased mobile use, MarketWatch also sees the possibility of commercial real estate improving in California due to the economic pinch felt in many suburban communities. Big box stores will either be welcomed, or may be asked to transform themselves into smaller versions.
This trend may initially support growth in the commercial sector. MarketWatch felt that problems with non-performing loans have been improved through stronger regional banks.
While all of this news may not be exciting, we believe this increased economic activity will also impact the local Big Bear housing market. Those agents using mobile technology will increasingly outperform others by navigating this new field.