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Marketing WebsitesA lot has changed on the Internet in the last year. The Search Engines have changed their algorithms and are relying more on site content, then on meta-tags and fancy coding. Fifty percent of U.S. residents access the web through broadband connections. The average computers are much faster and come with larger monitors. All of this affects how your website is seen and if it's relevancy rankings in the Search Engines. The Search Engines are still "spidering" the Internet, reading page codes and ranking websites. Regularly submitting your site to them and making sure that your keywords are in the page title and are worked into the page coding is still vitally important. Many of the Search Engines offer paid placement, allowing advertisers to bid on keywords. This "pay-per-click" model can be a relatively inexpensive way to bid for placement. An advertiser identifies the keywords they want to be recognized by, and places a bid in auction style environment. The top two or three bids show as either "Sponsored Websites" or "Featured Websites" at the top of the Search Engine pages. Advertisers only pay when a person clicks on their link. People are also upgrading their computers and monitors, while accessing the Internet at higher speeds. A faster computer and high speed access, means that Flash animations and Virtual Reality panoramas, normally loading in a couple of minutes, load in a matter of seconds. Websites are also able to exhibit a larger number of images per page. The average monitor size has also increased. A 17" monitor now comes standard with most computer systems. Our company is now designing webpages that are approximately 15% wider than previous years. When deciding the look and feel of your website, you need to know your audience. The people on the higher end of the financial scale will be the ones with the high speed access (now 55% of the market). They are able to view and enjoy all of the bells and whistles you supply. Marketing websites and designing award winning website design is what we do best. We have been leaders in the industry since 1994, providing a unique combination of technical knowledge, graphic design and cutting edge website marketing techniques. This combination assures search engine placement and traffic to the website. Marketing websites includes writing copy for the search engines, understanding the way search engines rank websites and working with the website daily to maintain the highest possible rankings. Our agency can also assist in targeting keywords for keyword buys. We can generate lists that tell us what keywords your customers will use to find you. We are currently ranked number #1 at Google and AOL for "marketing websites". Call us and find out how we can make this work for your business! |
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